9781416584612
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day
ISBN 13: 9781416584612
Publisher: Free Pr
Publication Date: 2007
Binding: Softcover
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The Market Driven Organization (ISBN: 9781416584612) Day, George S. Quantity Available: > 20
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The Market Driven Organization: Understanding, Attracting, And Keeping Valuable Customers (ISBN: 1416584617 / 1-4165-8461-7) Day, George S. Quantity Available: 5
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Paperback) (ISBN: 9781416584612) Day, George S. Quantity Available: 10
Book Description: SIMON SCHUSTER, United States, 2007. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book ***** Print on Demand *****.For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization.In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems.Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers. Bookseller Inventory # AAV9781416584612 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 9781416584612) Day, George S. Quantity Available: > 20
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 1416584617 / 1-4165-8461-7) Day, George S. Quantity Available: 5
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Market Driven Organization (ISBN: 9781416584612) Day, George S. Quantity Available: > 20
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The Market Driven Organization (ISBN: 9781416584612) Day, George S. Quantity Available: > 20
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 9781416584612) Day, George S. Quantity Available: 5
Book Description: FREE PR, 2007. Paperback. Book Condition: New. 15.09 x 22.99 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. book. Bookseller Inventory # 165445 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Paperback) (ISBN: 1416584617 / 1-4165-8461-7) Day, George S. Quantity Available: 1
Book Description: Paperback. Book Condition: New. 151mm x 19mm x 230mm. Paperback. For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperfor.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 304 pages. 0.440. Bookseller Inventory # 9781416584612 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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