9781416584612

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Day, George S

ISBN 10: 1416584617 / 1-4165-8461-7
ISBN 13: 9781416584612
Publisher: Free Press
Publication Date: 2007
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization.

In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems.

Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.

Editorial reviews may belong to another edition of this title.
 

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers: Search Results

1.
The Market Driven Organization Format: Paperback (ISBN: 1416584617 / 1-4165-8461-7)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: INDOO (Avenel, NJ, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: > 20

Book Description: Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 1416584617

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 12.18
Convert Currency
Shipping: US$ 3.50
Within U.S.A.
2.
The Market Driven Organization (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Free Press, 2007. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from US. Bookseller Inventory # IH-9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 13.30
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
3.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Paperback) (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: SIMON SCHUSTER, United States, 2007. Paperback. Book Condition: New. 224 x 150 mm. Language: English Brand New Book ***** Print on Demand *****. For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world s leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM s loss of leadership of the computer market or Motorola s stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers. Bookseller Inventory # APC9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 18.60
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
4.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Paperback) (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: SIMON SCHUSTER, United States, 2007. Paperback. Book Condition: New. 224 x 150 mm. Language: English Brand New Book ***** Print on Demand *****.For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world s leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM s loss of leadership of the computer market or Motorola s stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers. Bookseller Inventory # APC9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 19.50
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
5.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: BargainBookStores (Grand Rapids, MI, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1979120

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 15.96
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
6.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 1416584617 / 1-4165-8461-7)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Free Press. Paperback. Book Condition: New. Bookseller Inventory # DADAX1416584617

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 19.04
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
7.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 1416584617 / 1-4165-8461-7)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: Russell Books (Victoria, BC, Canada)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Free Press. PAPERBACK. Book Condition: New. 1416584617 Special order direct from the distributor. Bookseller Inventory # ING9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 20.95
Convert Currency
Shipping: US$ 4.99
From Canada to U.S.A.
8.
The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: BuySomeBooks (Las Vegas, NV, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 20

Book Description: Free Press. Paperback. Book Condition: New. Paperback. 304 pages. Dimensions: 8.8in. x 5.9in. x 0.7in.For forty years managers have been exhorted to stay close to the customer and ahead of the competition. And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the worlds leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBMs loss of leadership of the computer market or Motorolas stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 23.96
Convert Currency
Shipping: US$ 4.50
Within U.S.A.
9.
The Market Driven Organization (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: Books2Anywhere (Fairford, GLO, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Free Press 01/10/2014, 2014. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from UK. This item is printed on demand. Bookseller Inventory # IQ-9781416584612

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 14.87
Convert Currency
Shipping: US$ 14.50
From United Kingdom to U.S.A.
10.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (ISBN: 9781416584612)
Day, George S
ISBN 10: 1416584617
ISBN 13: 9781416584612
Bookseller: Media Mall (Fyshwick, ACT, Australia)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: FREE PR, 2007. Paperback. Book Condition: New. 15.09 x 22.99 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-00165445

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 28.60
Convert Currency
Shipping: US$ 13.90
From Australia to U.S.A.
View All Listings for this Book