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9781422101544

Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company

Day, George S.; Schoemaker, Paul J. H.

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9781422101544: Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery How good is your organisation at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision—and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organisations" that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, the authors show how vigilant organisations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do. This book will help your organisation see farther to seize the opportunities and avoid the risks that come from the periphery.

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About the Author:

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Co-director of the Mack Centre for Technological Innovation at The Wharton School. Paul J.H. Schoemaker is Research Director of Wharton's Mack Centre for Technological Innovation and the founder and Chairman of Decision Strategies International, Inc.

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Day, George S.; Schoemaker, Paul J. H. Author
Published by Harvard Business Review Press (2006)
ISBN 10: 1422101541 ISBN 13: 9781422101544
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Book Description Harvard Business Review Press, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the peripheryHow good is your organization at sensing, interpreting, and acting on these signals?George S. Day and Paul J. H. Schoemaker call this capability peripheral visionand their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organizations" that are constantly attuned to changes in the environment.Through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, the authors show how vigilant organizations win by: scooping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do.This book will help your organization see farther to seize the opportunities and avoid the risks that come from the periphery. Bookseller Inventory # ABE_book_new_1422101541

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Day, George S.; Schoemaker, Paul J. H. Author
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Book Description Hardcover. Book Condition: New. 1st edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB31450687

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Book Description Harvard Business School Publishing India Pvt. Ltd., 2006. Hardcover. Book Condition: New. From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting and acting on these signals? This book helps an organization see further to seize the opportunities and avoid the risks that come from the periphery. Printed Pages: 248. Bookseller Inventory # 73247

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