The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases - Softcover

Ellet, William

Softcover

ISBN 10: 1422101584 ISBN 13: 9781422101582

Publisher: Harvard Business Review Press, 2007

Synopsis

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

About this title

From the Back Cover:

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).

The Case Study Handbookpresents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:

How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations

How to quickly establish a base of knowledge about a case

How to write persuasive case-based essays

How to talk about cases effectively in class

This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.

A vital resources,The Case Study Handbookis a must read for anyone about to tackle the business case.

About the Author:

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2007
• ISBN 10: 1422101584
• ISBN 13: 9781422101582
• Binding: Paperback
• Number of pages: 288