Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy - Hardcover

Joachimsthaler, Erich

Hardcover

ISBN 10: 1422101657 ISBN 13: 9781422101650

Publisher: Harvard Business Review Press, 2007

Synopsis

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

About this title

About the Author:

Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

From Booklist:

Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth understanding of how people behave and live their lives and how they consume; apply an innovative routine of structured thinking to identify opportunities that customers cannot articulate; and formulate a strategy for effectively pursuing new opportunities. We learn that although most companies conduct some type of market research, they may fail to look for real opportunities and quantify them or fail to develop viable action plans that lead to results. This model illustrates how to become an unbiased observer of people's consumption and usage behaviors and offers a new approach to identifying and executing a company's growth strategy. Joachimsthaler, a consultant, reports that "successful opportunities for innovation and growth are right here, in front of us, and we often can't see them or don't act on them." Mary Whaley
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About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2007
• ISBN 10: 1422101657
• ISBN 13: 9781422101650
• Binding: Hardcover
• Edition number: 1
• Number of pages: 253