9781422128763

Spanning Silos: The New CMO Imperative

ISBN 10: 1422128768 / 1-4221-2876-8
ISBN 13: 9781422128763
Publisher: Harvard Business School Pr
Publication Date: 2008
Binding: Hardcover
 

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Spanning Silos: The New CMO Imperative (ISBN: 1422128768 / 1-4221-2876-8)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
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Book Description: Harvard Business School Press. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1422128768

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Spanning Silos (ISBN: 9781422128763)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
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Book Description: McGraw-Hill Education, 2008. Hardback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # KS-9781422128763

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Spanning Silos Format: Trade Cloth (ISBN: 1422128768 / 1-4221-2876-8)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
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Book Description: Book Condition: New. Brand New. Bookseller Inventory # 1422128768

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Spanning Silos: The New CMO Imperative (ISBN: 1422128768 / 1-4221-2876-8)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: Nataraj Books (Springfield, VA, U.S.A.)
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Book Description: Harvard Business Review Press. Hardcover. Book Condition: New. 1422128768 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI210290143

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Spanning Silos: The New CMO Imperative (Hardback) (ISBN: 9781422128763)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: Harvard Business Review Press, United States, 2008. Hardback. Book Condition: New. 241 x 165 mm. Brand New Book. Powerful product, country, and functional silos are jeopardizing companies marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company s survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today s marketplace. It s up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn t easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEO Use cross-functional teams and other strategic linking devices Foster communication across silos Select the right CMO role-- from facilitator to strategic captain Develop common planning processes Adapt your brand strategy to silo units Allocate marketing dollars strategically across silos Develop silo-spanning marketing programs In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat. Bookseller Inventory # AAS9781422128763

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6.
Spanning Silos: The New CMO Imperative (Hardback) (ISBN: 9781422128763)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Harvard Business Review Press, United States, 2008. Hardback. Book Condition: New. 241 x 165 mm. Brand New Book. Powerful product, country, and functional silos are jeopardizing companies marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company s survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today s marketplace. It s up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn t easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEO Use cross-functional teams and other strategic linking devices Foster communication across silos Select the right CMO role-- from facilitator to strategic captain Develop common planning processes Adapt your brand strategy to silo units Allocate marketing dollars strategically across silos Develop silo-spanning marketing programs In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat. Bookseller Inventory # AAS9781422128763

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7.
Spanning Silos The New CMO Imperative (ISBN: 1422128768 / 1-4221-2876-8)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: Alden Books (New York, NY, U.S.A.)
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Book Description: Harvard Business School Press. Book Condition: New. pp. 240. Bookseller Inventory # 061098131

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8.
Spanning Silos: The New CMO Imperative (ISBN: 9781422128763)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: BuySomeBooks (Las Vegas, NV, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: Hardcover. Book Condition: New. Hardcover. Powerful product, country, and functional silos are jeopardizing companies marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a companys survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in todays marketplace. Its up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isnt easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEOUse cross-functional teams and other strategic linking devicesFoster communication across silosSelect the right CMO role-- from facilitator to strategic captainDevelop common planning processesAdapt your brand strategy to silo unitsAllocate marketing dollars strategically across silosDevelop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN, Momence,IL, Commerce,GA. book. Bookseller Inventory # 9781422128763

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9.
Spanning Silos: The New CMO Imperative (Hardcover) (ISBN: 1422128768 / 1-4221-2876-8)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: Bobs Books (JRM) (Romulus, MI, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Hardcover. Book Condition: New. 155mm x 23mm x 234mm. Hardcover. Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace,.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 217 pages. 0.499. Bookseller Inventory # 9781422128763

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10.
Spanning Silos: The New CMO Imperative (ISBN: 9781422128763)
Aaker, David A.
ISBN 10: 1422128768
ISBN 13: 9781422128763
Bookseller: Book Lovers USA (Woodstock, GA, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: Harvard Business School Pr 2008-10-13, 2008. Book Condition: NEW. Dust Jacket Condition: NEW. NEW HARDCOVER // // Condition: NEW. Binding/format is: Hardcover. p. cm. 9.50 H x 1.00 D x 6.25 W inches 1.15 lbs. Language: English. ISBN 9781422128763. Bookseller Inventory # 1623962

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