About this title:
Ecological Intelligence recasts the uproar over global warming and the assault of man-made toxins into our bodies in terms of the collective self-deception which both created this crisis and holds a key to its solution. Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do. The book brings a psychologist's insights into the world of commerce, arguing for radical transparency -- tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal -- and surfacing those impacts at the point of purchase. The movement toward such transparency augurs a day when the free market will operate in public interest.
About the Author:
Daniel Goleman, Ph.D., covered behavioral and brain sciences for The New York Times for twelve years and is codirector of the Consortium for Research on Emotional Intelligence in Organizations at Rutgers University. He has taught at Harvard, his alma mater, and as a consultant addresses groups and businesses around the world. He is also the author of Emotional Intelligence,Working with Emotional Intelligence, Primal Leadership, and co-author of Destructive Emotions.
Paper or plastic? Either one takes an ecological toll. Listeners may be intimidated as Daniel Goleman explains the total ecological impact of each purchase or decision. His description of the many steps involved in making a glass jar, for example, can be both fascinating and frightening. His goal is to organize consumers into a force for changing the way companies do business. Goleman narrates his own book with enthusiasm, providing examples of good environmental stewardship, telling listeners where to find information to make eco-friendly decisions, and considering the psychology of consumer decisions. While Goleman, at times, drifts into psychological jargon or unnerving gloom, he also creates a methodology to help consumers make environmentally friendly shopping decisions. J.A.S. © AudioFile 2009, Portland, Maine
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