9781439172919

Brand Leadership

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ISBN 10: 1439172919 / 1-4391-7291-9
ISBN 13: 9781439172919
Publisher: Free Pr
Publication Date: 2009
Binding: Softcover
 

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1.
Brand Leadership Format: Paperback (ISBN: 1439172919 / 1-4391-7291-9)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
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Book Description: Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 1439172919

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2.
Brand Leadership (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
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Book Description: Free Press, 2009. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from US. Bookseller Inventory # IH-9781439172919

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3.
Brand Leadership (ISBN: 1439172919 / 1-4391-7291-9)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: GreatBookPrices (Westminster, MD, U.S.A.)
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Book Description: Book Condition: New. This item is printed on demand. Bookseller Inventory # 6845475-n

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4.
Brand Leadership (Paperback) (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: SIMON SCHUSTER, United States, 2009. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book ***** Print on Demand *****. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand-equity movement, Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald s, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer sweet spot and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker s two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide. Bookseller Inventory # APC9781439172919

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5.
Brand Leadership: Building Assets In an Information Economy (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: BargainBookStores (Grand Rapids, MI, U.S.A.)
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Book Description: Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1980436

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6.
Brand Leadership (Paperback) (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: SIMON SCHUSTER, United States, 2009. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book ***** Print on Demand *****.A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand-equity movement, Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald s, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer sweet spot and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker s two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide. Bookseller Inventory # APC9781439172919

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7.
Brand Leadership: Building Assets In an Information Economy (ISBN: 1439172919 / 1-4391-7291-9)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
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Book Description: Free Press. Paperback. Book Condition: New. Bookseller Inventory # DADAX1439172919

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8.
Brand Leadership (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: THE SAINT BOOKSTORE (Southport, MSY, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: Simon & Schuster. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Brand Leadership, David A. Aaker, Erich Joachimsthaler, A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for) Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter Use the Internet and sponsorship to make brands resources work more effectively Address the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide. Bookseller Inventory # B9781439172919

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9.
Brand Leadership: Building Assets In an Information Economy (ISBN: 1439172919 / 1-4391-7291-9)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: Russell Books (Victoria, BC, Canada)
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Book Description: Free Press. PAPERBACK. Book Condition: New. 1439172919 Special order direct from the distributor. Bookseller Inventory # ING9781439172919

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10.
Brand Leadership (ISBN: 9781439172919)
Aaker, David A.;Joachimsthaler, Erich
ISBN 10: 1439172919
ISBN 13: 9781439172919
Bookseller: Books2Anywhere (Fairford, GLO, United Kingdom)
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Book Description: Free Press 01/04/2014, 2014. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from UK. This item is printed on demand. Bookseller Inventory # IQ-9781439172919

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