Statistics show that most of those who go out on their own to start a business will ultimately fail. Why? It is because most businesses are not started in the right way. Based on decades of experience working with small-business owners, Michael Gerber here offers budding entrepreneurs his unique, ten-part method for positioning their businesses for long-term success and growth. From identifying a golden opportunity to designing a business model that will fill a specific need, from testing your product to acquiring and keeping clients, Gerber details every step necessary to make your vision concrete. By following the methodology outlined in this book, small-business owners will be able to build a solid structure for their businesses to grow and prosper.
Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world.
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Before you launch your start-up, begin with Gerber
All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the sameservice in a perpetual cycle throughout the life of the business.
Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.
Gerber's ten principles will help you to:
From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.About the Author:
Michael E. Gerber is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls 'the world's #1 small business guru,'and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.
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Book Description Blackstone Audio Inc, 2010. Audio Cassette. Book Condition: Brand New. unabridged edition. 9.25x6.50x1.25 inches. In Stock. Bookseller Inventory # 1441710752