This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
? ―Theresa Carilli, Purdue University Calumet
"synopsis" may belong to another edition of this title.
"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
Author: Theresa Carilli, Purdue University Calumet"About this title" may belong to another edition of this title.
Shipping:
US$ 3.99
Within U.S.A.
Book Description Spiral-bound. Condition: New. 5th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001504860N
Book Description Condition: New. Seller Inventory # ABLIING23Mar2716030142684
Book Description SPL. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781483365244
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1483365247-2-1
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1483365247
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1483365247
Book Description Condition: new. Seller Inventory # newMercantile_1483365247
Book Description Condition: new. Seller Inventory # FrontCover1483365247
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean1483365247
Book Description spiral / comb bound. Condition: New. Language: ENG. Seller Inventory # 9781483365244