Decoding Entrepreneurship: A Manual on How the Winners win & Why the Losers lose - Softcover
This book is essentially about young, owner-managed, independent, entrepreneurial Startups promoted by a single promoter or a small founding team offering a new product to an existing or new market or an existing product to existing or new market. We attempt to demystify the concept of entrepreneurship and explore how a few win against impossible odds and why many fall by the wayside. It also examines how best to create the right ecosystem for nurturing enterprises. One of the key differentiators of this book is that the content is organized into easily swallowable portions. The lean, lucid prose, devoid of most of the typical jargons, makes the presentation highly accessible to the readers.
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About the Author:
V. S. Madhavan Nair Mr. V. S. M. Nair is a Post-graduate in Economics with over 45 years experience in consulting and venture promotion across institutions like National Council of Applied Economic Research, Tata Economic Consultancy Services and Kerala State Industrial Development Corporation. Since 1997, he has been the Managing Director of VMA Consultants, a venture management and consulting company. G. Vijaya Raghavan Mr. Vijaya Raghavan is a Graduate Engineer with close to 35 years of professional experience. As the founding-CEO, he provided the leadership in conceptualizing, planning and creating Technopark Trivandrum, India’s first Software Technology Park and one of the finest in Asia. He has been also the prime force behind the National Institute of Speech and Hearing (NISH), an initiative of the Kerala Government focusing on identification, rehabilitation, and education of individuals with communication disorders, which was accorded the status of a National University by the Government of India. Since 1997, he has been the President of VMA Consultants. Hari S. Nair Mr. Hari S. Nair is a Graduate Engineer with a Masters in Business from the Indian Institute of Management Calcutta; He has several years of experience in management consulting with KPMG and in fund-raising & social media marketing with the Isha Foundation. Till recently, he was an Assistant Professor in charge of Marketing & Admissions at the Asian School of Business, Trivandrum. Currently, he is a consultant for VMA Consultants and is heading Project Punarjani, a Startup Educational Services firm.
"About this title" may belong to another edition of this title.
- PublisherCreateSpace Independent Publishing Platform
- Publication date2016
- ISBN 10 1533211752
- ISBN 13 9781533211750
- BindingPaperback
- Number of pages154
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