The Innovation Marathon: Lessons from High Technology Firms (Jossey Bass Business & Management Series) - Softcover

Jelinek, Mariann; Schoonhoven, Claudia Bird

Softcover

ISBN 10: 1555425984 ISBN 13: 9781555425982

Publisher: Jossey-Bass, 1993

Synopsis

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

About this title

From the Back Cover:

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage."Finally, a book that captures the rich and exciting challenges of innovation....Should be required reading for executives and academics alike."--Diana Day, professor, The Wharton School, University of Pennsylvania

About the Author:

MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.

About this edition

• Publisher: Jossey-Bass
• Publication date: 1993
• ISBN 10: 1555425984
• ISBN 13: 9781555425982
• Binding: Paperback
• Edition number: 1
• Number of pages: 469