The Why of the Buy: Consumer Behavior and Fashion Marketing - Hardcover
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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About the Author:
Patricia M. Rath, International Academy of Design and Technology, Chicago.Stefani Bay Illinois Institute of Art, Chicago.Richard Petrizzi Illinois Institute of Art, Chicago.Penny Gill Writer/Journalist.
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- PublisherFairchild Books
- Publication date2008
- ISBN 10 1563674564
- ISBN 13 9781563674563
- BindingHardcover
- Edition number1
- Number of pages496
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