Fashion Brand Merchandising - Hardcover
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
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"synopsis" may belong to another edition of this title.
About the Author:
Gordon T. Kendall is a freelance author and lecturer based in
Dallas, Texas.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2008
- ISBN 10 1563675617
- ISBN 13 9781563675614
- BindingHardcover
- Edition number1
- Number of pages416
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