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The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Here, Howard Schultz, the CEO of Starbucks, shares the passion, values, and inspiration that drive the success of this fascinating company. Schultz gives credit for the growth of Starbucks to a foundation of value seldom found in corporate America--values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth.
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