9781568846996

Marketing for Dummies

Alexander Hiam

ISBN 10: 1568846991 / 1-56884-699-1
ISBN 13: 9781568846996
Publisher: Hungry Minds Inc
Publication Date: 1997
Binding: Softcover
Editorial Reviews:
Synopsis:

The perfect starter for beginning marketing associates and more experienced managers looking for up-to-date information on the latest buzz in marketing. This reference cuts through all the hype and takes a practical approach to understanding and applying key marketing concepts such as positioning, pricing, product placement, budgeting, and brand equity.


 

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Marketing for Dummies (ISBN: 9781568846996)
Hiam, Alexander
ISBN 10: 1568846991
ISBN 13: 9781568846996
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Marketing for Dummies (ISBN: 1568846991 / 1-56884-699-1)
Hiam, Alexander
ISBN 10: 1568846991
ISBN 13: 9781568846996
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Book Description: John Wiley & Sons. Book Condition: New. pp. 400. Bookseller Inventory # 7601082

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