Marketing ManagementKotler, Philip
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The perfect starter for beginning marketing associates and more experienced managers looking for up-to-date information on the latest buzz in marketing. This reference cuts through all the hype and takes a practical approach to understanding and applying key marketing concepts such as positioning, pricing, product placement, budgeting, and brand equity.
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Marketing ManagementKotler, Philip
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Marketing for Dummies (ISBN: 9781568846996) Hiam, Alexander Quantity Available: 1
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Marketing for Dummies (ISBN: 1568846991 / 1-56884-699-1) Hiam, Alexander Quantity Available: 4
Book Description: John Wiley & Sons. Book Condition: New. pp. 400. Bookseller Inventory # 7601082 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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