An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.
"synopsis" may belong to another edition of this title.
Book Description Hampton Pr, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_1572734884
Book Description Hampton Press, 2002. Paperback. Book Condition: Brand New. 240 pages. 9.00x6.00x0.75 inches. In Stock. Bookseller Inventory # zk1572734884
Book Description Hampton Pr, 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-094-48-4287514
Book Description Hampton Pr. Paperback. Book Condition: New. Bookseller Inventory # P111572734884