Imaginization - Softcover
""Imaginization"" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world. Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows how to develop new insights for your role as a manager, how to create more flexible and innovative forms of organization, and how to develop your own creative toolbox for meeting the challenges that lie ahead, and much more.
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About the Author:
Gareth Morgan is Distinguished Research Professor in the Schulich School of Business at York University in Toronto.
Review:
Any manager who really wants to break out of a rut and inject some energy into a unit ought to read this. -- The Journal of Academic Leadership
Every corporate executive who truly wishes to understand why the world has changed and how to manage more effectively in it should read Gareth's book. It is 'must reading. -- Ian I. Mitroff, Harold Quinton Distinguished Professor of Business Policy, and Director, USC Center for Crisis Management
Imaginization is a book full of important and imaginative ideas. Practicing executives and managers should find it especially thought provoking. -- Chris Argyris, Professor, Harvard University, Graduate School of Business Administration
Imaginization shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower. -- Rosabeth Moss Kanter, Professor, Harvard Business School and author of The Change Masters
Every corporate executive who truly wishes to understand why the world has changed and how to manage more effectively in it should read Gareth's book. It is 'must reading. -- Ian I. Mitroff, Harold Quinton Distinguished Professor of Business Policy, and Director, USC Center for Crisis Management
Imaginization is a book full of important and imaginative ideas. Practicing executives and managers should find it especially thought provoking. -- Chris Argyris, Professor, Harvard University, Graduate School of Business Administration
Imaginization shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower. -- Rosabeth Moss Kanter, Professor, Harvard Business School and author of The Change Masters
"About this title" may belong to another edition of this title.
- PublisherBerrett-Koehler Publishers
- Publication date1997
- ISBN 10 1576750264
- ISBN 13 9781576750261
- BindingPaperback
- Number of pages347
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