9781576872703
Lovemarks: The Future Beyond Brands
Kevin Roberts
ISBN 13: 9781576872703
Publisher: Power House Books
Publication Date: 2005
Binding: Hardcover
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Lovemarks (ISBN: 157687270X / 1-57687-270-X) Roberts, Kevin Quantity Available: > 20
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Lovemarks: The Future Beyond Brands (ISBN: 157687270X / 1-57687-270-X) Roberts, Kevin Quantity Available: 10
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Lovemarks: The Future Beyond Brands (ISBN: 157687270X / 1-57687-270-X) Roberts, Kevin Quantity Available: 1
Book Description: 2005. Hardcover. Book Condition: New. 202mm x 21mm x 246mm. 245 pages. 0.971. Bookseller Inventory # 9781576872703 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Lovemarks: The Future Beyond Brands (Hardback) (ISBN: 9781576872703) Roberts, Kevin Quantity Available: 10
Book Description: powerHouse Books,U.S., United States, 2006. Hardback. Book Condition: New. Revised edition. 246 x 202 mm. Brand New Book with Free Worldwide Delivery. "Ideas move mountains, especially in turbulent times. "Lovemarks" is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of "Saatchi Saatchi." Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book "Lovemarks." --Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of "Lovemarks: the future beyond brands" as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, "Lovemarks" is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the "Lovemark" elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. Bookseller Inventory # AAT9781576872703 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Lovemarks (ISBN: 9781576872703) Roberts, Kevin Quantity Available: 1
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Lovemarks: The Future Beyond Brands (ISBN: 157687270X / 1-57687-270-X) Roberts, Kevin Quantity Available: 1
Book Description: Powerhouse Cultural Entertainmen, 2006. Hardcover. Book Condition: New. Bookseller Inventory # ST157687270X Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Lovemarks: The Future Beyond Brands (Revised edition) (ISBN: 9781576872703) Roberts, Kevin Quantity Available: > 20
Book Description: powerHouse Books,U.S. Hardback. Book Condition: new. BRAND NEW, Lovemarks: The Future Beyond Brands (Revised edition), Kevin Roberts. Bookseller Inventory # B9781576872703 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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