9781578511440

Harvard Business Review on Brand Management

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ISBN 10: 1578511445 / 1-57851-144-5
ISBN 13: 9781578511440
Publisher: Harvard Business School Pr
Publication Date: 1999
Binding: Softcover
Editorial Reviews:
Synopsis:
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.

 

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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) (ISBN: 1578511445 / 1-57851-144-5)
Joachimsthaler, Erich;Aaker, David A.;Kenny, David;Quelch, John;Aaker, David;Vishwanath, Vijay;Jonathan, Mark
ISBN 10: 1578511445
ISBN 13: 9781578511440
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Book Description: Harvard Business Press 1999-08-25, 1999. Paperback. Book Condition: New. 1578511445. Bookseller Inventory # MDT5833EMCB05262014H37695C

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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) [Paperback] (ISBN: 1578511445 / 1-57851-144-5)
Joachimsthaler, Erich;Aaker, David A.;Kenny, David;Quelch, John;Aaker, David;Vishwanath, Vijay;Jonathan, Mark
ISBN 10: 1578511445
ISBN 13: 9781578511440
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) (ISBN: 1578511445 / 1-57851-144-5)
Joachimsthaler, Erich;Aaker, David A.;Kenny, David;Quelch, John;Aaker, David;Vishwanath, Vijay;Jonathan, Mark
ISBN 10: 1578511445
ISBN 13: 9781578511440
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Book Description: Harvard Business Press. Paperback. Book Condition: New. Bookseller Inventory # P111578511445

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