9781578519514
Beyond the Core: Expand Your Market Without Abandoning Your Roots
Chris Zook
ISBN 13: 9781578519514
Publisher: Harvard Business School Pr
Publication Date: 2003
Binding: Hardcover
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All companies must grow to survive-but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall?
In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best.
Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with twenty-five top performers in adjacency growth, Beyond the Core (1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" (2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations.
Beyond the Core shows how to find and leverage the best avenues for growth-without damaging the heart of the firm.
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Beyond the Core: Expand Your Market Without Abandoning Your Roots (ISBN: 1578519519 / 1-57851-951-9) Zook, Chris Quantity Available: 1
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Beyond the Core: Expand Your Market Without Abandoning Your Roots (Hardcover) (ISBN: 1578519519 / 1-57851-951-9) Zook, Chris Quantity Available: 6
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Beyond the Core: Expand Your Market without Abandoning Your Roots (Hardback) (ISBN: 9781578519514) Zook, Chris Quantity Available: 10
Book Description: Harvard Business School Publishing, United States, 2004. Hardback. Book Condition: New. 236 x 162 mm. Brand New Book with Free Worldwide Delivery. This book provides proven approaches - and guidance on how and when to use them - for achieving profitable growth away from your core business. Now, in "Beyond the Core", Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart, and how to choose the right adjacency move for a range of business situations. Bookseller Inventory # AAB9781578519514 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Beyond the Core: Expand Your Market Without Abandoning Your Roots (ISBN: 1578519519 / 1-57851-951-9) Zook, Chris Quantity Available: 2
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Book Description: Harvard Business School Publishing. Hardback. Book Condition: new. BRAND NEW, Beyond the Core: Expand Your Market without Abandoning Your Roots, Chris Zook, This book provides proven approaches - and guidance on how and when to use them - for achieving profitable growth away from your core business. Now, in "Beyond the Core", Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart, and how to choose the right adjacency move for a range of business situations. Bookseller Inventory # B9781578519514 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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