9781580626828
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson; Rick Frishman; Jill Lublin; Mark Steisel
ISBN 13: 9781580626828
Publisher: Adams Media Corp
Publication Date: 2002
Binding: Softcover
Your Satisfaction is Guaranteed:
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable Guerrilla name.Now, at long last, Jay Conrad Levinson has teamed with two high-profile PR execs-Rick Frishman and Jill Lublin-to produce Guerrilla Publicity-the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.This powerhouse work also includes: Inside information on how to make friends in the media; Simple ways to get others to spread the company's message; Sample press releases and media kits "Guerrilla" style."
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Guerrilla Publicity (ISBN: 9781580626828) Levinson, Jay Conrad;Frishman, Rick;Lublin, Jill;Steisel, Mark Quantity Available: 1
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