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A New Book by Brigitte Borja de Mozota Reveals the Hidden Powers of Successful Design Management
Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota now reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.
"Design Management is the Rosetta Stone of Design."—Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum
"Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works."—Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc.
"This book provides a comprehensive treatment of important aspects of design management and makes a valuable contribution to the field. It is an essential reference resource for anyone interested in managing the design process and any company interested in enhancing the value of its products."—Professor Robert Veryzer, Ph.D., Rensselaer Polytechnic Institute
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