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9781583882139

Avanti: The Complete Story

Hull, John Author

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Avanti is Italian for “forward” or ‘advance,” and the car lived up to its name. This book tells the amazing story from the Avanti inception in South Bend, Indiana, to its current status in Cancun, Mexico. Many original source documents, factory photographs, corporate records, advertisements and first hand accounts trace the evolution of this American classic. The Avanti design was conceived by one of the greatest industrial designers Raymond Loewy and his associates for Studebaker. The Avanti was Studebakers shining star for a brief period of time (1963-1964 models years) before the company exited the automobile manufacturing business in the United States in December of 1963. The Avanti exhibited phoenix like traits a number of times since and has gone through more than a handful of owners along with updates in design, maintaining a loyal customer base large enough to support production as a luxury specialty car on and off for more than 45 years. Get the full scoop on the companies and people who helped keep Avanti alive.

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Designed by Raymond Loewy, one of America's premier industrial designers, the Avanti has achieved a near legendary status. Conceived as Studebaker's automotive division's last gasp, the Avanti has lived on for more than 45 years through numerous owners, bankruptcies, and redesigns.

This book tells the entire story from Studebaker's original design and production during the 1963-1964 model years, to the current production facilities in Cancun, Mexico. Included are many original source documents, factory photos, corporate records, advertisements, as well as first hand accounts by the participants that trace the evolution of this fascinating story.

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Hull, John Author
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Hull, John Author
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Book Description Enthusiast Books, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Conceived by one of the greatest industrial designers Raymond Loewy, and his associates, the Avanti was Studebakers shining star before the company exited the automobile manufacturing business in the U.S. The Avanti exhibited phoenix like traits and has gone through a handful of owners and updates in design, maintaining a loyal customer base for more than 45 years. Get the full scoop on the companies and people who helped keep Avanti alive through original source material, factory photos, and advertisements. Bookseller Inventory # ABE_book_new_1583882138

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