What Clients Love: A Field Guide to Growing Your Business
ISBN 10: 1586214128 / 1-58621-412-8
ISBN 13: 9781586214128
Publisher: Hachette Audio
Publication Date: 2002
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
Publishers Weekly, 12/23/2002
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