9781586214517
What Clients Love: A Field Guide to Growing Your Business
Harry Beckwith
ISBN 13: 9781586214517
Publisher: Hachette Audio
Publication Date: 2003
Your Satisfaction is Guaranteed:
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
Review:
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
Publishers Weekly, 12/23/2002
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