What Clients Love: A Field Guide to Growing Your Business

Beckwith, Harry

ISBN 10: 1586214519 ISBN 13: 9781586214517

Publisher: Hachette Audio, 2003

Synopsis

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

About this title

About the Author:

Harry Beckwith is a frequent guest lecturer for many national corporations, including ABC, Inc., BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies, Inc., among others. He lives in Minneapolis, Minnesota.

From AudioFile:

Beckwith delivers an audio every bit as extraordinary as his earlier works, SELLING THE INVISIBLE and THE INVISIBLE TOUCH. Delivered with a sardonic tone that works with the material, his message is that almost everything you think is important in marketing, sales, and communication is not. It's the relationship, stupid, and very little else matters when it comes to motivating people to work with us, buy from us, help us, hire us, or consider our ideas. Though cocky as the dickens, the author offers valuable personal stories of trial and error, and his intimate delivery makes him almost lovable. He knows our confusion. He's one of us. A fresh approach to fresh ideas, a wake-up call for anyone in business, and a stimulating listening experience. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Hachette Audio
• Publication date: 2003
• ISBN 10: 1586214519
• ISBN 13: 9781586214517
• Binding: Audio CD