Slywotzky, Adrian The Art of Profitability ISBN 13: 9781586214715

The Art of Profitability

9781586214715: The Art of Profitability
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What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-and a profit paradigm that will open your mind to the many ways to make profit happen. You'll understand-from a different perspective-how your company and your competitors generate profit...which business models can be best applied to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites anyone in business to engage in the lively exchange between mentor and protÈgÈ. Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.

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About the Author:
ADRIAN SLYWOTZKY is the bestselling coauthor of The Profit Zone and Profit Patterns, and How Digital Is Your Business?, as well as the author of Value Migration. A graduate of Harvard College, Harvard Business School, and Harvard Law School, he is a vice president of Mercer Management Consulting, Inc., a global management consulting firm that focuses on profit growth in changing markets.
From AudioFile:
Harvard professor Adrian Slywotzky's ART OF PROFITIBILITY brings a holistic approach to the making of money. Read by actors Scott Mosenson and Jack Ong, who play a young businessman and a famous strategist, the book is really a series of lessons on the many ways companies position their products for profit. Why do we willingly pay so much for Coke in a restaurant and so little in the supermarket? Incorporated into the lessons are books the strategist, David Zhao (Ong), assigns to the Mosenson character to help guide him along the path to profit-making enlightenment. Authors from Isaac Asimov to Sam Walton are mentioned, each having a valuable insight into how profit is achieved. S.E.H. 2003 Audie Award Finalist © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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  • PublisherHachette Audio
  • Publication date2002
  • ISBN 10 1586214713
  • ISBN 13 9781586214715
  • BindingAudio CD
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9780446692274: The Art of Profitability

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ISBN 10:  ISBN 13:  9780446692274
Publisher: Business Plus, 2003
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  • 9780446531504: The Art of Profitability

    Warner..., 2002
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Slywotzky, Adrian
Published by Hachette Audio (2002)
ISBN 10: 1586214713 ISBN 13: 9781586214715
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