9781591391340

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan; David P. Norton

ISBN 10: 1591391342 / 1-59139-134-2
ISBN 13: 9781591391340
Publisher: Harvard Business School Pr
Publication Date: 2004
Binding: Hardcover
Editorial Reviews:
Synopsis:

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.


 

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes (ISBN: 1591391342 / 1-59139-134-2)
Kaplan, Robert S.;Norton, David P.
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ISBN 13: 9781591391340
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Book Description: Harvard Business Review Press. Hardcover. Book Condition: New. 1591391342 covers and corners may show shelf wear used books may be missing software and or codes. spirals will show more wear because of nature of book. Bookseller Inventory # SKULMW005000318

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Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Hardcover) (ISBN: 1591391342 / 1-59139-134-2)
Kaplan, Robert S.;Norton, David P.
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Kaplan, Robert S.;Norton, David P.
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Kaplan, Robert S.;Norton, David P.
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Strategy Maps Converting Intangible Assets into Tangible Outcomes (ISBN: 9781591391340)
Kaplan, Robert S.;Norton, David P.
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Hardback) (ISBN: 9781591391340)
Kaplan, Robert S.;Norton, David P.
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ISBN 13: 9781591391340
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Book Description: Harvard Business School Publishing, United States, 2004. Hardback. Book Condition: New. 236 x 160 mm. Brand New Book with Free Worldwide Delivery. "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. Bookseller Inventory # AAC9781591391340

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International Edition
Strategy Maps: Converting Intangible Assets into Tangible Outcomes (ISBN: 1591391342 / 1-59139-134-2)
Kaplan, Robert S.;Norton, David P.
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes (ISBN: 9781591391340)
Kaplan, Robert S.;Norton, David P.
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Book Description: Harvard Business School Publishing. Hardback. Book Condition: new. BRAND NEW, Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Thomas H. Davenport, Robert Kaplan, David P. Norton, "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. Bookseller Inventory # B9781591391340

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