9781591391364

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

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ISBN 10: 1591391369 / 1-59139-136-9
ISBN 13: 9781591391364
Publisher: Harvard Business School Pr
Publication Date: 2003
Binding: Hardcover
Editorial Reviews:
Synopsis:

The Exclusive Story behind Intuit's Hard-Won Success

It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax-the company that beat mighty Microsoft and changed the way 25 million people manage their finances.

Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder-who were granted exclusive interviews with founder Scott Cook and other key figures- Inside Intuit tells this company's original and fascinating tale for the first time. The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to successive victories against arch-rival Microsoft-the company no one else could beat.

Evident throughout this account is the power of Intuit's relentless customer focus, which guided the company from tiny start-up to a 6,000-employee, $1.4 billion business. Instructive and inspiring, Inside Intuit chronicles an enduring company's extraordinary success against overwhelming odds.


 

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Inside Intuit How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry (ISBN: 9781591391364)
Taylor, Susan;Schroeder, Kathy
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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry (ISBN: 1591391369 / 1-59139-136-9)
Taylor, Susan;Schroeder, Kathy
ISBN 10: 1591391369
ISBN 13: 9781591391364
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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry (ISBN: 1591391369 / 1-59139-136-9)
Taylor, Susan;Schroeder, Kathy
ISBN 10: 1591391369
ISBN 13: 9781591391364
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