9781591396192
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim; Renee Mauborgne
ISBN 13: 9781591396192
Publisher: Harvard Business School Pr
Publication Date: 2005
Binding: Hardcover
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0) Kim, W. Chan;Mauborgne, Renee Quantity Available: 1
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0) Kim, W. Chan;Mauborgne, Renee Quantity Available: 1
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Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant (ISBN: 9781591396192) Kim, W. Chan;Mauborgne, Renee Quantity Available: 1
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (ISBN: 9781591396192) Kim, W. Chan;Mauborgne, Renee Quantity Available: > 20
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Book Description: Harvard Business School Publishing, United States, 2005. Hardback. Book Condition: New. 241 x 162 mm. Brand New Book. Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?. Bookseller Inventory # AA99781591396192 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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