9781591396192

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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ISBN 10: 1591396190 / 1-59139-619-0
ISBN 13: 9781591396192
Publisher: Harvard Business School Pr
Publication Date: 2005
Binding: Hardcover
 

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant: Search Results

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
ISBN 10: 1591396190
ISBN 13: 9781591396192
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Book Description: Harvard Business Review Press. Hardcover. Book Condition: New. 1591396190. Bookseller Inventory # SKU032709

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (ISBN: 9781591396192)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Book Description: Harvard Business School Pr, 2005. Hardback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # V7-9781591396192

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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Blue Ocean Strategy Format: Trade Cloth (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant (ISBN: 9781591396192)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (ISBN: 9781591396192)
Kim, W. Chan;Mauborgne, Renee
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Book Description: Boston, Massachusetts, U.S.A.: Harvard Business School Pr, 2005. Hardcover. Book Condition: New. Brand new book - no defects=. Bookseller Inventory # ABE-7091605143

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover] (ISBN: 1591396190 / 1-59139-619-0)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardback) (ISBN: 9781591396192)
Kim, W. Chan;Mauborgne, Renee
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ISBN 13: 9781591396192
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Book Description: Harvard Business Review Press, United States, 2005. Hardback. Book Condition: New. New ed. 241 x 162 mm. Brand New Book. The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans --untapped new market spaces ripe for growth. Such strategic moves, which the authors call value innovation, create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press. Bookseller Inventory # AAC9781591396192

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