Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
"synopsis" may belong to another edition of this title.
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.From the Inside Flap:
"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.
"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group
"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York
"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
-Patrick Snowball, Chief Executive, Norwich Union Insurance
"About this title" may belong to another edition of this title.
Book Description Harvard Business Review Press. Book Condition: New. 1591396190 Brand New, Paperback, Choose Expedited shipping for delivery within 4-5 business days. Standard Delivery within 6-14 business days. Customer satisfaction guaranteed. Bookseller Inventory # UFI_9781591396192
Book Description Harvard Business Review Press, 2005. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition; Ninth Printing. Mylar cover; 8vo 8" - 9" tall; 256 pages. Bookseller Inventory # 40389
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 1591396190BNA
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97815913961921.0
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1591396190
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1591396190 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # MGS-FBD-0662
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1591396190 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI213CFI500388
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1591396190 Brand New Ship Promptly.Please allow 8 to 14 Business Days to deliver you the book.We Ship via Dhl,FedEx,Ups,USPS.Customer Satisfaction Guaranteed. Bookseller Inventory. Bookseller Inventory # FBI#BDI#B640
Book Description Boston, Massachusetts, U.S.A.: Harvard Business School Pr, 2005. Hardcover. Book Condition: New. Brand new book - no defects=. Bookseller Inventory # ABE-7091605143
Book Description Hardcover. Book Condition: New. 1st edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB31450716