CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.
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Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist
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Book Description Harvard Business School Press, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_1591397839
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97815913978301.0
Book Description Harvard Business School Press, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 1591397839
Book Description Harvard Business School Press, 2006. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition; Third Printing. Mylar cover; 8vo 8" - 9" tall; 224 pages. Bookseller Inventory # 39544
Book Description Harvard Business School Press, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P111591397839