Sales Humor Writing Skills 1 Manual and CD: Sales Skills Development Using Techniques from Dramatics and Joke Writing for All Levels of Salespeople - Softcover

Farb, Daniel; Gordon, Bruce

9781594910128: Sales Humor Writing Skills 1 Manual and CD: Sales Skills Development Using Techniques from Dramatics and Joke Writing for All Levels of Salespeople

Softcover

ISBN 10: 159491012X ISBN 13: 9781594910128

Publisher: UniversityOfHealthCare, 2003

Sales Humor and Writing Skills will not only teach you some of the secrets of professional joke writing, but will also teach you how to apply them to sales situations. You will enjoy this course for the humor and interactivity, but, most of all, for the way it can help you develop professiona skills and make more sales

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From the Publisher:

5 star rating from Foreword Reviews: Learning how to plan and write jokes is like learning how to tie your shoes or drive a car – it is a learned "practice and practice again" process. In Sales Humor Writing Skills Farb and Gordon use a fictional pharmaceutical sales manager who hires a popular standup comic, to teach readers how salespeople can write and use their own humor.

The short paper book supplements and reviews the overall ideas in the nine chapters and exam found on CD. Both cover how to roll ideas, use free association and even organized lists to create humor. This original material will improve the salesperson’s ability to communicate with their prospects and customers. Humor formulas, humor shortcuts and humor resources add to the completeness of the interactivity.

Writing humor improves the ability to improvise on the spot with the goal for the salesperson always remaining how to make more sales. The process includes improving abilities to analyze and search for related words, phrases, events, people, facts and symbolisms; to correlate ideas, be able to see non-standard meanings; to scan ideas and to visualize.

Jokes either play on words or create a funny image. One example of dozens of jokes on the CD that both sounds and reads funny: the first employee asks another, "So, is your job secure?" and the second employee replies, "Oh yes. It’s ME they can do without." After several examples, the CD offers an exercise to make a free association list of nouns related to either sales or the product and have an equal amount of two groups side by side. Then each word on the left is the subject and the words on the right combine to make the punch line.

The starting point of writing a joke is having something to say. This part does not have to be funny but Sales Humor Writing Skills teaches readers a process to turn that statement into a joke or improvisation. And a sale.

About the Author:

M. DANIEL FARB, M.D., CEO of UniversityOfHealthCare and UniversityOfBusiness, is a leader in the field of interactive management and healthcare e-learning. He received a BA in English Literature from Yale (where he set an academic record and studied with writers like Robert Penn Warren), an M.D. from Boston University, a degree in Executive Management from the Anderson School of Business at UCLA, and is currently working on a degree at UCLA in International Trade. He is a practicing ophthalmologist. He also has received two patents in ophthalmology and is working on others, has worked with the World Health Organization in Geneva and the National Institutes of Health in Washington, D.C. He has written scientific and popular articles, and has worked as a newspaper reporter. He helped Dr. Robbins edit one of the editions of Robbins' "Pathology" textbook for readability. He wrote an article on humor for the Massachusetts Review. He has experience in theater and television, including acting, directing, and stage-managing. He has programmed his own patient records database. He has written and edited hundreds of e-learning courses.

Dr. Farb is a member of the American Academy of Ophthalmology, the Union of American Physicians and Dentists, the AOJS, the American Association of Physicians and Surgeons, the ASTD, the E-Learning Forum, the Southern California Biomedical Council, the PDA (Parenteral Drug Association), and the Medical Marketing Association.

BRUCE GORDON is the Creative Director for UniversityOfHealthCare. After receiving a BA in Economics from UCLA, he began a freelance writing career that included technical writing (such as a manual for Princess Cruise Lines), stand-up comedy routines for nationally known comedians, and screenplay writing. He has done production support work with famous Hollywood personalities on such well-known productions as Aaron Spelling's "Dynasty" and "Love Boat" TV shows. An audio-visual software specialist, he is a versatile artist, with published works in a variety of media, including music, motion graphics, and digital video short film.

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