9781596701243

Brothers of Iron: Building the Weider Empire

Weider, Joe; Weider, Ben

ISBN 10: 1596701242 / 1-59670-124-2
ISBN 13: 9781596701243
Publisher: Sports Publishing
Publication Date: 2006
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe’s boyhood dreams. The little muscle magazine Joe started, working at his family’s dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world.

The Weider brothers are heroes to bodybuilders and fans all over the world. They’re heroes because they’re revolutionaries. The Weiders changed the way people think about exercise, health, and what makes a body beautiful. They changed the world and Brothers of Iron tells their fascinating story.


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Weider, Joe; Weider, Ben
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Weider, Joe; Weider, Ben
ISBN 10: 1596701242
ISBN 13: 9781596701243
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