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"Malcolm Gladwell has a rare ability: he can transform academic research into engaging fables spotlighting real people. His new book...is beautifully written."
Stephen Kotkin, New York Times, 11/02/2008Review:
"Buoyed by two runaway bestsellers, BLINK and THE TIPPING POINT, Gladwell has positioned himself as a roving ambassador between cultural and corporate America, penetrating boardrooms and living rooms, providing bullet points for cocktail parties and management seminars, and changing not just the things we talk about but the way we talk about them."
Louis Bayard, Salon, 11/17/2008
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