9781601630414
Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
Linda Goodman; Michelle Helin
ISBN 13: 9781601630414
Publisher: Career Pr Inc
Publication Date: 2009
Binding: Softcover
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Case studies and marketing lessons are combined in this new approach to understanding the consumer and the reasons they make the decisions they do in purchasing an item or service, along with techniques for improving sales through insightful listening and proactive questioning of the consumer. Original.
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (ISBN: 9781601630414) Goodman, Linda;Helin, Michelle Quantity Available: 3
Book Description: CAREER PR, 2009. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # IB-9781601630414 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (ISBN: 1601630417 / 1-60163-041-7) Goodman, Linda;Helin, Michelle Quantity Available: 5
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (Paperback) (ISBN: 9781601630414) Goodman, Linda;Helin, Michelle Quantity Available: 1
Book Description: Career Press, United States, 2009. Paperback. Book Condition: New. Original. 210 x 133 mm. Brand New Book. The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. Bookseller Inventory # AAC9781601630414 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (ISBN: 1601630417 / 1-60163-041-7) Goodman, Linda;Helin, Michelle Quantity Available: 3
Book Description: Career Pr Inc, 2009. Paperback. Book Condition: Brand New. 1st edition. 256 pages. 8.25x5.25x0.75 inches. In Stock. Bookseller Inventory # x-1601630417 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (ISBN: 9781601630414) Goodman, Linda;Helin, Michelle Quantity Available: 1
Book Description: CAREER PR, 2009. Paperback. Book Condition: New. 13.67 x 20.78 cm. ase studies and marketing lessons are combined in this new approach to understanding the consumer and the reasons they make the decisions they do in purchasing an item or service, along with techniques for improving sales through insightful listening and proactive questioning of the consumer. Original.Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. book. Bookseller Inventory # 219946 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (Paperback) (ISBN: 1601630417 / 1-60163-041-7) Goodman, Linda;Helin, Michelle Quantity Available: 1
Book Description: Paperback. Book Condition: New. 137mm x 13mm x 208mm. Paperback. The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it .Shipping may be from our UK, US or Australian warehouse depending on stock availability. 0.277. Bookseller Inventory # 9781601630414 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales (Paperback) (ISBN: 1601630417 / 1-60163-041-7) Goodman, Linda;Helin, Michelle Quantity Available: 1
Book Description: Paperback. Book Condition: New. 137mm x 13mm x 208mm. Paperback. The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 0.277. Bookseller Inventory # 9781601630414 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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