9781606490358

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Michael Czinkota; Masaaki Kotabe; Iikka Ronkainen

ISBN 10: 1606490354 / 1-60649-035-4
ISBN 13: 9781606490358
Publisher: Business Expert Pr
Publication Date: 2009
Binding: Softcover
 

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know: Search Results

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to know (ISBN: 1606490354 / 1-60649-035-4)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: Business Expert Press. PAPERBACK. Book Condition: New. 1606490354 Brand New. Gift quality. Bookseller Inventory # 17.106

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2. Key Shifts In International Business (ISBN: 1606490354 / 1-60649-035-4)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know (ISBN: 9781606490358)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: BUSINESSEXPERT PR, 2009. Paperback. Book Condition: New. New print on demand book. Shipped from US. Bookseller Inventory # IH-9781606490358

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Key Shifts in International Business: Adjusting to a New World (Paperback) (ISBN: 9781606490358)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: Business Expert Press, United States, 2009. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during this period. And most recently, the global financial and economic crisis, caused primarily by the U.S. subprime mortgage loan crisis since late 2008, is ravaging the integrity of the global economy with unprecedented severity. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. On the one hand, everyone seems to agree that business transactions will be faster and more global. As a result, the nature of global supply chain and global trade as managed by multinational firms has fundamentally changed.However, on the other hand, the more deeply we have examined this issue, the more convinced we have become that certain things will not change, or could even become more local as a result of the globalization that the Internet and e-commerce bestow on us. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). When the globalization argument (and movement) became fashionable in the 1980s and 1990s, many of us believed that globalization would make global business easier. Doing business beyond national borders, indeed, has become easier, but it does not necessarily mean that customers want the same products in countries around the world. Attention to local market demands remains a global business imperative. This book constitutes a timely compilation of work addressing marketing in an uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges. Bookseller Inventory # AA39781606490358

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know (ISBN: 9781606490358)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: BUSINESSEXPERT PR 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IQ-9781606490358

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6.
Key Shifts in International Business: Adjusting to a New World (ISBN: 9781606490358)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: Business Expert Press. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., Key Shifts in International Business: Adjusting to a New World, Michael R. Czinkota, Iikka A. Ronkainen, Masaaki (Mike) Kotabe, The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during this period. And most recently, the global financial and economic crisis, caused primarily by the U.S. subprime mortgage loan crisis since late 2008, is ravaging the integrity of the global economy with unprecedented severity. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. On the one hand, everyone seems to agree that business transactions will be faster and more global. As a result, the nature of global supply chain and global trade as managed by multinational firms has fundamentally changed. However, on the other hand, the more deeply we have examined this issue, the more convinced we have become that certain things will not change, or could even become more local as a result of the globalization that the Internet and e-commerce bestow on us. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). When the globalization argument (and movement) became fashionable in the 1980s and 1990s, many of us believed that globalization would make global business easier. Doing business beyond national borders, indeed, has become easier, but it does not necessarily mean that customers want the same products in countries around the world. Attention to local market demands remains a global business imperative. This book constitutes a timely compilation of work addressing marketing in an uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges. Bookseller Inventory # B9781606490358

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7.
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know (ISBN: 1606490354 / 1-60649-035-4)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: Business Expert Pr, 2009. Paperback. Book Condition: Brand New. first edition. 378 pages. 8.90x6.00x0.90 inches. In Stock. Bookseller Inventory # __1606490354

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know (ISBN: 9781606490358)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: BUSINESSEXPERT PR 01/05/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # IP-9781606490358

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know (ISBN: 1606490354 / 1-60649-035-4)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: Business Expert Press, 2012. Paperback. Book Condition: New. 9 by 6 inches. (00402 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 2009-09-01 00:00:00} [ships from USA takes 8-14 days to Europe] Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF1606490354

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10.
Key Shifts in International Business (ISBN: 1606490354 / 1-60649-035-4)
Czinkota, Michael;Kotabe, Masaaki;Ronkainen, Iikka
ISBN 10: 1606490354
ISBN 13: 9781606490358
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Book Description: 2009. Paperback. Book Condition: New. 152mm x 229mm x 152mm. 175 pages. 0.585. Bookseller Inventory # 9781606490358

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