The Business of Fashion: Designing, Manufacturing and Marketing - Softcover
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
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About the Author:
Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.
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- PublisherFairchild Books
- Publication date2011
- ISBN 10 1609011104
- ISBN 13 9781609011109
- BindingPaperback
- Edition number4
- Number of pages640
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