The Long Tail : How Endless Choice Is Creating Unlimited Demand
ISBN 13: 9781844138517
Publication Date: 2007
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With his brilliant theory of the Long Tail a powerful new economic force in a world where the internet allows access to almost unlimited choice Chris Anderson has captured and identified an important truth about our economy and culture: that the future does not lie in hits the high-volume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve. In this expanded and updated edition, published for the first time in paperback, he takes a closer look at how, as the monopoly of the lowest-common-denominator hit is broken, a global network of millions of intersecting niches is developing, stimulating creativity and innovation on an unprecedented scale. The result, he argues, is a richer, more diverse culture in which interests previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste. 'A smart, timely and oddly inspiring book.' Time Out 'It's the Big Idea of 2006.' GQ 'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' Guardian Media 'An insightful look into today's surprising retail and cultural landscape.' BusinessWeek '...snappily argued and thought-provoking.' The New Yorker
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