9781844138517
The Long Tail : How Endless Choice Is Creating Unlimited Demand
Anderson, Chris
ISBN 13: 9781844138517
Publication Date: 2007
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With his brilliant theory of the Long Tail a powerful new economic force in a world where the internet allows access to almost unlimited choice Chris Anderson has captured and identified an important truth about our economy and culture: that the future does not lie in hits the high-volume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve. In this expanded and updated edition, published for the first time in paperback, he takes a closer look at how, as the monopoly of the lowest-common-denominator hit is broken, a global network of millions of intersecting niches is developing, stimulating creativity and innovation on an unprecedented scale. The result, he argues, is a richer, more diverse culture in which interests previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste. 'A smart, timely and oddly inspiring book.' Time Out 'It's the Big Idea of 2006.' GQ 'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' Guardian Media 'An insightful look into today's surprising retail and cultural landscape.' BusinessWeek '...snappily argued and thought-provoking.' The New Yorker
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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8) Anderson, Chris Quantity Available: 1
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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 9781844138517) Anderson, Chris Quantity Available: 1
Book Description: Random House Business Books, 2007. Paperback. Book Condition: Good. The Long Tail: How Endless Choice is Creating Unlimited Demand This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # W3-L1-R066E-05225 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8) Anderson, Chris Quantity Available: 1
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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8) Anderson, Chris Quantity Available: 2
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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8) Anderson, Chris Quantity Available: 1
Book Description: Random House Business Books, 2007. Paperback. Book Condition: Good. Good: a copy that has been read but remains in clean condition. All pages are intact and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels. Bookseller Inventory # mon0000184631 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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