9781844138517

The Long Tail : How Endless Choice Is Creating Unlimited Demand

Anderson, Chris

ISBN 10: 1844138518 / 1-84413-851-8
ISBN 13: 9781844138517

Publication Date: 2007

Editorial Reviews:
Synopsis:

With his brilliant theory of the Long Tail a powerful new economic force in a world where the internet allows access to almost unlimited choice Chris Anderson has captured and identified an important truth about our economy and culture: that the future does not lie in hits the high-volume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve. In this expanded and updated edition, published for the first time in paperback, he takes a closer look at how, as the monopoly of the lowest-common-denominator hit is broken, a global network of millions of intersecting niches is developing, stimulating creativity and innovation on an unprecedented scale. The result, he argues, is a richer, more diverse culture in which interests previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste. 'A smart, timely and oddly inspiring book.' Time Out 'It's the Big Idea of 2006.' GQ 'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' Guardian Media 'An insightful look into today's surprising retail and cultural landscape.' BusinessWeek '...snappily argued and thought-provoking.' The New Yorker


 

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G1844138518I3N00

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books. Paperback. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G1844138518I4N00

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 9781844138517)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books, 2007. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP17117290

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
ISBN 10: 1844138518
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Book Description: Random House Business Books, 2007. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G1844138518I3N00

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The Long Tail How Endless Choice Is Creating Unlimited Demand (ISBN: 9781844138517)
Anderson, Chris
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Book Description: Random House. Book Condition: Good. 2007 - Paperback - Used - Good - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .- -. Bookseller Inventory # SB-10-8-0023

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
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Book Description: Random House Business Books, 2007. Paperback. Book Condition: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your bookcase after reading but may not be suitable as a present unless hard to find elsewhere ALL ITEMS POSTED NEXT WORKING DAY. Bookseller Inventory # mon0000192542

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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books 03/05/2007, 2007. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # W3-L1-R059K-07723

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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 1844138518 / 1-84413-851-8)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books 03/05/2007, 2007. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # W3-L1-R035L-06836

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The Long Tail: How Endless Choice Is Creating Unlimited Demand (ISBN: 9781844138517)
Anderson, Chris
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Book Description: Random House Business Books, 2007. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # mon0000194352

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The Long Tail: How Endless Choice is Creating Unlimited Demand (ISBN: 9781844138517)
Anderson, Chris
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Book Description: Random House Business Books, 2007. Paperback. Book Condition: Used; Good. Bookseller Inventory # mon0001520260

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