9781847209580

Book Description: Edward Elgar Publishing Ltd, UK, 2008. Book Condition: New. NEW, uncollected customer order! Selling at buy-in price! Ships from Berlin bookshop a3. Bookseller Inventory # 002351

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Book Description: Edward Elgar Publishing Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 244 x 169 mm. Brand New Book with Free Worldwide Delivery. "The Handbook of Qualitative Research Methods in Marketing" offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and, special issues such as multi-sited ethnography and research on sensitive topics.Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike. Bookseller Inventory # AAJ9781847209580

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Book Description: Edward Elgar Publishing Ltd. Paperback. Book Condition: new. BRAND NEW, Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, "The Handbook of Qualitative Research Methods in Marketing" offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and, special issues such as multi-sited ethnography and research on sensitive topics.Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike. Bookseller Inventory # B9781847209580

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Book Description: Edward Elgar Publishing Ltd, Cheltenham, 2008. Book Condition: New. Bookseller Inventory # 1751419

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Book Description: Edward Elgar Publishing Ltd, 2008. paperback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding paperback Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and. Bookseller Inventory # 1847209580

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Book Description: Edward Elgar Pub, 2008. Paperback. Book Condition: Brand New. 595 pages. 9.50x6.25x1.25 inches. In Stock. Bookseller Inventory # __1847209580

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