9781851772407

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From its early days in the 1870s to sophisticated late 20th century developments, the poster has not only remained a powerful communication tool, but has reflected and shaped society. Divided into three key sections, The Power of the Poster looks at the propaganda poster; the poster in the context of commercial advertising; posters promoting performance and as works of art in their own right. Leading experts in the fields of design, art history, theater history and from the world of advertising bring a fresh, innovative approach to understanding the impact and significance of the poster in all its guises. Looking at the special qualities that have enabled the poster to flourish as an active force up to the present day, the book discusses graphic vocabulary, design, methods of production, display and usage, providing a fascinating exploration of images that have become part of the cultural landscape. The 250 illustrations offer some of the best examples of poster art from the 19th and 20th centuries, culled from the wide-ranging collection of the V&A. Capturing the essence of their time, many of these posters will speak again in this colorful and informative book.

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