Public Relations for Your Business - Softcover

9781852520038: Public Relations for Your Business
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Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.

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  • PublisherManagement Books 2000 Ltd
  • Publication date1990
  • ISBN 10 1852520035
  • ISBN 13 9781852520038
  • BindingPaperback
  • Number of pages204

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