9781856175241

CIM Coursebook 08/09 Introductory Certificate in Marketing

Botten, Neil; Harris, David

ISBN 10: 1856175243 / 1-85617-524-3
ISBN 13: 9781856175241
Publisher: taylor & francis
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk

Review:
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
.Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
.Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
.Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

CIM Coursebook 08/09 Introductory Certificate in Marketing: Search Results

1.
Introductory Certificate in Marketing (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: ARCHITECTURAL PR, 2008. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # VT-9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 31.82
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
2.
CIM Coursebook 08/09 Introductory Certificate in Marketing (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Routledge, 2008. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FT-9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 32.56
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
3.
Introductory Certificate in Marketing 2008/09 (Paperback) (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 2008-2009 ed. 242 x 188 mm. Brand New Book. Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE. Bookseller Inventory # AA69781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 38.99
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
4.
Introductory Certificate in Marketing 2008/09 (Paperback) (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Taylor Francis Ltd, United Kingdom, 2008. Paperback. Book Condition: New. 2008-2009 ed. 246 x 189 mm. Brand New Book. Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE. Bookseller Inventory # AA69781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 39.05
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
5.
Introductory Certificate in Marketing: 2008/09 (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: THE SAINT BOOKSTORE (Southport, MSY, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, Introductory Certificate in Marketing: 2008/09, David Harris, Neil Botten, 'Butterworth-Heinemann's "CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing. 'Here in Dubai, we have used the "Butterworth-Heinemann Coursebooks" in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation' - Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates. Butterworth-Heinemann's official "CIM Coursebooks" are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Features include: written specially for the Marketing Planning module by the Senior Examiner and Level Verifier; the only coursebook fully endorsed by CIM; and, contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam. Bookseller Inventory # B9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 31.72
Convert Currency
Shipping: US$ 9.69
From United Kingdom to U.S.A.
6.
CIM Coursebook 08/09 Introductory Certificate in Marketing (ISBN: 9781856175241)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Books2Anywhere (Fairford, GLO, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Routledge, 2008. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FT-9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 31.94
Convert Currency
Shipping: US$ 14.69
From United Kingdom to U.S.A.
7.
Introductory Certificate in Marketing (Paperback) (ISBN: 1856175243 / 1-85617-524-3)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Grand Eagle Retail (Romulus, MI, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: 2008. Paperback. Book Condition: New. 242mm x 16mm x 192mm. Paperback. 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 227 pages. 0.576. Bookseller Inventory # 9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 47.30
Convert Currency
Shipping: FREE Within U.S.A.
8.
CIM Coursebook 08/09 Introductory Certificate in Marketing (ISBN: 1856175243 / 1-85617-524-3)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: taylor & francis. Paperback. Book Condition: New. Bookseller Inventory # DADAX1856175243

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 47.84
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
9.
Introductory Certificate in Marketing: The Official Cim Coursebook (ISBN: 1856175243 / 1-85617-524-3)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Revaluation Books (Exeter, DEV, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Butterworth-Heinemann, 2008. Paperback. Book Condition: Brand New. 240 pages. 9.53x7.40x0.63 inches. In Stock. Bookseller Inventory # __1856175243

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 44.44
Convert Currency
Shipping: US$ 9.79
From United Kingdom to U.S.A.
10.
Introductory Certificate in Marketing (Paperback) (ISBN: 1856175243 / 1-85617-524-3)
Botten, Neil;Harris, David
ISBN 10: 1856175243
ISBN 13: 9781856175241
Bookseller: Citi Retail (Lowfield Heath, CRAWL, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: 2008. Paperback. Book Condition: New. 242mm x 16mm x 192mm. Paperback. 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complex.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 227 pages. 0.576. Bookseller Inventory # 9781856175241

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 46.42
Convert Currency
Shipping: US$ 21.21
From United Kingdom to U.S.A.
View All Listings for this Book