9781856696241

Art Direction Explained, At Last!

Steven Heller; Veronique Vienne

ISBN 10: 1856696243 / 1-85669-624-3
ISBN 13: 9781856696241
Publisher: Laurence King Publishing
Publication Date: 2009
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Editorial reviews may belong to another edition of this title.
 

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Book Description: Laurence King Publishing, United Kingdom, 2009. Paperback. Book Condition: New. 254 x 231 mm. Language: English Brand New Book. This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Co-written by one of the world s leading art directors, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration and photography, there are case studies of successful art direction in different spheres, from McSweeney s to the Vier5 website. The authors have also invited preeminent international art directors to discuss their roles in special sections of the book which they have art directed themselves. The result is an impressive, enlightening and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an art director test and more, Art Direction Explained will provide students with insights into the world of art direction and professionals with a bible to the profession. Bookseller Inventory # AA29781856696241

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Steven Heller; Veronique Vienne
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Book Description: Laurence King Publishing, United Kingdom, 2009. Paperback. Book Condition: New. 254 x 231 mm. Brand New Book. This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Co-written by one of the world s leading art directors, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration and photography, there are case studies of successful art direction in different spheres, from McSweeney s to the Vier5 website. The authors have also invited preeminent international art directors to discuss their roles in special sections of the book which they have art directed themselves. The result is an impressive, enlightening and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an art director test and more, Art Direction Explained will provide students with insights into the world of art direction and professionals with a bible to the profession. Bookseller Inventory # AA29781856696241

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Book Description: Laurence King 2009-09-14, 2009. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00542680

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