Be Creative: The Toolkit for Business Success - Softcover
This book offers guidance to managers about how they can develop a strategic response within their organisation to issues of creativity, i.e. the process of new product development. Examples are taken from the author's own consultancy experience in a range of international companies such as 3M, ICL, Rank Xerox and British Gas.
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- PublisherThomson Learning
- Publication date1997
- ISBN 10 1861520875
- ISBN 13 9781861520876
- BindingPaperback
- Edition number1
- Number of pages154
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Be Creative: The Toolkit for Business Success
Published by
Thomson Learning
(1997)
ISBN 10: 1861520875
ISBN 13: 9781861520876
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Paperback
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Book Description Paperback. Condition: New. New. book. Seller Inventory # D7S9-1-M-1861520875-6
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US$ 123.25
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