9781861525260
Marketing: Origins, Concepts, Environment
Ray Wright
ISBN 13: 9781861525260
Publisher: Thomson Learning Emea
Publication Date: 1999
Binding: Softcover
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This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.
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Marketing: Origins, Concepts, Environment (ISBN: 1861525265 / 1-86152-526-5) Wright, Ray Quantity Available: 10
Book Description: Thomson Learning, 1999. Paperback. Book Condition: New. Dust Jacket Condition: New. 1st. Bookseller Inventory # 1861525265_New Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing: Origins, Concepts and Environment (ISBN: 1861525265 / 1-86152-526-5) Wright, Ray Quantity Available: 1
Book Description: Thomson Learning, 1999. Paperback. Book Condition: New. Brand new book. Fast shipping form our UK warehouse in eco-firendly packaging. Fast, eficient and friendly customer service. Bookseller Inventory # mon0000019213 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing: Origins, Concepts and Environment (2nd) (ISBN: 9781861525260) Wright, Ray Quantity Available: 5
Book Description: Cengage Learning EMEA. Paperback. Book Condition: new. BRAND NEW, Marketing: Origins, Concepts and Environment (2nd), Wright, This work covers in simple form the ideas that underpin the discipline of marketing. It moves from a history and introduction to the origins and basic concepts of marketing to the tools and techniques used by marketing practitioners. "Marketing: Origins, Concepts and Environment" takes a systematic approach to the subject building on the concepts as it moves through from the simple to the more complex. Theory is combined with the more practical, diagrams are given and models used where appropriate, and real life examples are shown to highlight particular points. Bookseller Inventory # B9781861525260 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing: Origins, Concepts And Environment (ISBN: 1861525265 / 1-86152-526-5) Wright, Ray Quantity Available: > 20
Book Description: Thomson Learning Emea, 1999. Paperback. Book Condition: Brand New. 2nd sub edition. 368 pages. 9.75x7.50x0.75 inches. In Stock. Bookseller Inventory # __1861525265 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing: Origins, Concepts, Environment (ISBN: 1861525265 / 1-86152-526-5) Wright, Ray Quantity Available: 9
Book Description: Cengage Learning EMEA, 1999. Paperback. Book Condition: New. Brand New! US Edition. 100% Satisfaction Guaranteed. Bookseller Inventory # LB201232488 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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