9781861525475
Public Relations: An Introduction
Shirley Harrison
ISBN 13: 9781861525475
Publisher: Thomson Learning Emea
Publication Date: 2000
Binding: Softcover
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This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
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Book Description: Cengage Learning EMEA, United Kingdom, 2000. Paperback. Book Condition: New. 2nd Revised edition. 246 x 189 mm. Brand New Book with Free Worldwide Delivery. This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases. Bookseller Inventory # AAC9781861525475 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Public Relations: An Introduction (ISBN: 1861525478 / 1-86152-547-8) Harrison, Shirley Quantity Available: 1
Book Description: Cengage Learning Emea, 2000. Paperback. Book Condition: New. 9.1 by 8 inches. (00224 pages) [ships from USA takes 8-14 days to Europe] edition: 0002 Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF1861525478 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Public Relations: An Introduction (ISBN: 1861525478 / 1-86152-547-8) Harrison, Shirley Quantity Available: 6
Book Description: Thomson Learning Emea, 2000. Paperback. Book Condition: Brand New. 2nd edition. 223 pages. 9.50x7.25x0.50 inches. In Stock. Bookseller Inventory # x-1861525478 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Public Relations: An Introduction (ISBN: 9781861525475) Harrison, Shirley Quantity Available: 6
Book Description: CENGAGE LEARNING, 2000. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9781861525475 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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