9781861976109

The 22 Immutable Laws of Marketing

Ries, Al; Trout, Jack

ISBN 10: 1861976100 / 1-86197-610-0
ISBN 13: 9781861976109
Publisher: Profile Business
Publication Date: 1994
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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The 22 Immutable Laws of Marketing (ISBN: 1861976100 / 1-86197-610-0)
Ries, Al;Trout, Jack
ISBN 10: 1861976100
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The 22 Immutable Laws of Marketing (ISBN: 1861976100 / 1-86197-610-0)
Ries, Al;Trout, Jack
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The 22 Immutable Laws of Marketing (ISBN: 1861976100 / 1-86197-610-0)
Ries, Al;Trout, Jack
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ISBN 13: 9781861976109
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Ries, Al;Trout, Jack
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Ries, Al;Trout, Jack
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Book Description: Profile Books Ltd, United Kingdom, 1994. Paperback. Book Condition: New. 198 x 129 mm. Language: English Brand New Book. Al Ries and Jack Trout, two of the world s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Bookseller Inventory # AB99781861976109

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The 22 Immutable Laws of Marketing (Paperback) (ISBN: 9781861976109)
Ries, Al;Trout, Jack
ISBN 10: 1861976100
ISBN 13: 9781861976109
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Book Description: Profile Books Ltd, United Kingdom, 1994. Paperback. Book Condition: New. 198 x 129 mm. Language: English Brand New Book. Al Ries and Jack Trout, two of the world s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Bookseller Inventory # AB99781861976109

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Ries, Al;Trout, Jack
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The 22 Immutable Laws of Marketing (Paperback) (ISBN: 1861976100 / 1-86197-610-0)
Ries, Al;Trout, Jack
ISBN 10: 1861976100
ISBN 13: 9781861976109
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Book Description: 1994. Paperback. Book Condition: New. 1st. 129mm x 198mm x 11mm. Paperback. Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of m.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 160 pages. 0.120. Bookseller Inventory # 9781861976109

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22 Immutable Laws of Marketing (ISBN: 9781861976109)
Ries, Al;Trout, Jack
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Ries, Al;Trout, Jack
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Book Description: Profile Business, London, 1994. Book Condition: New. Language: english. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Bookseller Inventory # 7301125

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