Fine Art Publicity: The Complete Guide for Galleries and Artists - Softcover

Susan Abbott; Barbara Webb

Softcover

ISBN 10: 188055948X ISBN 13: 9781880559482

Publisher: Allworth Press, 1991

Synopsis

Publicity is the best bridge between artists and collectors. This book explains how to fashion an effective public relations plan; make publicity and advertising work together; create media lists, press kits, and pitch letters; and prepare press releases that get results. Sample forms, letters, and press releases can be photocopied and adapted to your needs.

About this title

About the Author:

Susan Abbott has been a fine art public relations consultant for more than 20 years. She is the author of Corporate Art Consulting (Allworth Press, l994). Her seminars on fine art public relations in the United States and Great Britain led to the development of Fine Art Publicity.

Barbara Webb is Publicity Director of the University Art Museum of Berkeley, where she has developed award-winning public relations campaigns. She lectures widely on fine art public relations.

About this edition

• Publisher: Allworth Press
• Publication date: 1991
• ISBN 10: 188055948X
• ISBN 13: 9781880559482
• Binding: Paperback
• Edition number: 1
• Number of pages: 190